Because we name things so often, and names often get lost in the yellow pages, you may be inclined to think that a whole series of blog posts about naming churches is a little too much. I would like to invite you to consider a church’s name and it’s naming as more important than you would first think. Naming of things actually plays a significant role in the Bible. In the Scripture a name is an important thing and it should be to us as well. There are well over a thousand verses in the Bible that have the word “name” mentioned and in many of those verses the word is mentioned more than once. Perhaps because we have lost the true impact of a name in the Madison Avenue world of branding and market placement we are tempted to think that all this attention on naming a church is a waste of HTML…but that would be wrong. I firmly believe that we have lost something in the naming of church.
Coming up with a name is serious business in more ways than one. There is a sense of permanence that comes with naming something, so you want to think about the long-term implications. A poor name can wreak havoc in a person’s life (especially in Junior High School).
We tend to name ministries in the West based upon criteria such as likeability, creativity, or personal identity and positioning in the community. In my first pastorate, I actually worked hard to change the name of our church from Grace Brethren Church to Grace Fellowship. My reasons were that it was more friendly to the community we were trying to reach and less offensive to those who may be gender sensitive. I mistakenly thought that simply changing our name would equate with church growth, and I was wrong. People do not choose a church home based on a name; there are many more important things to consider. That said, I do think that the way we name our churches in fact has great significance.