Two times in a single week I found myself in a Christian retail bookstore that was closing down. The current economy and the rise in online sales is really taking a toll on this industry. Publishers who rely too much on the Christian retail bookstores will suffer, while those that get the more viral and online side of things could actually thrive. I am blessed that CMAResources.org (our online store) is still in business, that is a miracle to say the least.
Surprisingly, in both stores I found one of my books on the shelf, marked down 60-80%. Now it is always a pleasant surprise to see your own book on a shelf of a store. But in this case, the fact that it is marked down up to 80% off and still not sold is troubling to say the least. Ouch.
Well, welcome to the new decade! We are all in for some big changes in the coming days. Buckle up.