CMA is not about image. We are "anti-slick" as Ed Stetzer once called us. But I do want to say a little something about our logo. Why? Because symbols are important things in a movement. Whether it is a flag with stars and stripes, a single fist in the air, a stenciled image of a revolutionary on a wall or T-shirt, or even a swastika–a symbol can convey more than an idea or identity, it can provoke an emotive response.
For 13 years our logo has been on our resources but I've never taken a moment to explain its symbolism, this is that moment. I designed it years ago and just moved on. It has been with us this whole time and come to represent our movement, but I have not been sure everyone understood its complete symbolism.
The X is a symbol for multiplication (duh, okay you probably got that). In the negative space are dark arrows coming in. They fall into the background and form a cross and then produce arrows of light going out to the four corners (of the earth). The logo symbolizes transformation and multiplication by the power of the gospel and then going out on mission to the ends of the earth. It says a lot in such a simple image doesn't it?
We adjust our logo a little when we are addressing our training which we call Greenhouse. The bottom dark arrow becomes a house, a green house. It reminds me of Monopoly (we're not always playing games...but often are). Most of our organic churches meet in homes and Greenhouse is the name of our organic church training. If a life doesn't change at home it will never change the world. One of our sayings is: personal transformation precedes community transformation. It all comes together in a a symbolic image. We lightened the darks to accentuate the green house image.
I was trained as an artist and appreciate the simplicity and yet boldness of our logo. Many logos are bound to a time because of the style of the time in which it was created. I wanted a logo that would transcend the immediate and be relevant for a long time to come.
Black and white are not only bold and representative of light and darkness, but always are relevant, whereas color choices often reflect a style that may go out as quickly as it came in (remember Miami Vice?).
This logo symbolizes well the values of our movement–changed lives and homes multiplied to the ends of the earth by the power of Christ's atoning work on the cross. It is simple, bold and clean. Hopefully, now you will always see the symbolism when you see this logo and remember what our movement is all about.